Under the creative direction of Andre Razo and Terry Minoque, we worked on cementing a visual style for the new Spike Sports which would encompass the live graphics for Bellator MMA, Kickboxing and Premiere Boxing Champions leagues.
Our team worked with Big Studios directing the dark Tron-like environments and aesthetics. When it came to the live sports graphics, we went in a more flat and minimal direction.
All fight graphics created by Motion Path
All broadcast graphics created by Big Studios
Concepts and direction:
Creative Director Andre Razo
Art Direction: Michael Sutton Long, Milinda Zumpano, Jay Liquori
Fight Graphics Animation and Design: Jay Liquori
We researched other packages and designs and created some comps to represent what we wanted to achieve.